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Start from one question
Every dashboard should answer a clear question for a specific audience. If you can't state it in one sentence, the dashboard will try to do everything and help no one.
Put the answer first
Lead with 3–5 KPIs at the top, trends in the middle and detail at the bottom. Readers should get the headline in five seconds.
Use colour with restraint
Use one accent colour for what matters and grey for context. Colour should carry meaning, not decoration.
Watch someone use it
Sit with a stakeholder while they use the dashboard. Their questions tell you exactly what to fix.
PD